Dear VIP Subscriber to all things fitness newsworthy!  

First: In one week from today on Ash Wednesday we'll meet for my second in-depth look at, with readings from, by book Mir.  We'll discuss some of my outrageous sentences & sections from Parts 2 and 3.  I'm sure Sangeeta in India and Bren in USA and Noel in Malaysia and others will love some of the controversial sections I'll address, including your favorite parts as well.  In these Parts are some of my favorite topics including:

• the four ways that anyone gets into any fitness convention anywhere
• the differences between, and advantages of, experience vs. innocence
• how to start of list of "do" "say" and "change" will change your fitness business
• what STEPP stands for on MIR
• the incredibly useful list for SUBBING classes
• the incredibly useful list for MAKING your class SUBBABLE by another
• how to Audition and Interview to stand out and be considered seriously

If you bought any version of Mir in 2022 please check your Spam for an email already sent hours ago, which I'll resend within 24 hours of our meeting with the actual meeting link.  

If you are interested in a book or book & meeting with us next Wednesday, please click below.

Item: My What'sApp Group grows and lately I've taken to SPEAKING A BIT so it's more personal of special connection between us: stuff I would never say on social! 

Item: for #fitnessIdol WE HAVE INTERNATIONAL CONTESTANTS AND WE'RE GROWING! 

We have contestants entered from:

USA! 

CANADA! 

THAILAND!

& YOU or YOUR favorite fitness personality can still enter our first global event with our diverse, inclusive, and super-fun Judges Manuel Velàzquez (streaming from Mexico), Kia Williams (USA), Steve Speedball Feinberg (NYC), and Noel Chelliah (Malaysia).

If you are considering applying, PLEASE apply before February 28!

Item: Will you want to WATCH the first global international #fitnessIdol competition in Real Time?  Please join us as follows on Facebook! Time and Date in the graphic above.

Item: We are gearing up for stayVention with Credits, Connections, and Community! 

Item: Script Suggestion Take-Away: when you start your recordings for anything, regardless WHERE they will appear, instead of starting with "Hey everyone" and "I was wanting to jump on here, come on here, be on here to talk about..." try instead using this five-part winning attention-grabbing compelling Script:

1. Give your Summary as a Hook
2. State your Standard consistent Intro
3. Deliver some Backstory to why this is important
4. MicDrop your Take-Away and
5. Close your Summary Cirlce, circling back to your #1 starting premise

Example Script using #1-5 above:

1. "THIS ONE WORD is the single most distancing thing you can say between you and your viewers." (Summary as Hook)
2. "Hi, I'm Lawrence, and I'm a communication coach dedicated to giving you tools to boost your social engagement." (This sentence is ALWAYS the same as your standard consistent intro).
3. "When you scroll the socials and even listen to lines of actors on hugely successful shows from Bridgerton to Emily in Paris, you notice that there must be millennial mentality at work because of all the conversations that start with this one vague, insignificant word.  This single syllable word at the start of a sentence actually distances you from your viewers because it's a filler, it has no purpose at the start of a sentence.  It's like you're trying to buy time and stand at attention saying 'Listen Up--I'm getting ready to speak and clearing my throat.'  Ridiculous! (Backstory)
4. "SO--- yup!  that's the word! Start by saying exactly what you want to say without using the word SO at all and you'll be much more compelling to listen to.  Just give us your message." (Your MicDrop Take-Away)
5.  And that's the word to stop using to be more Compelling! Now start scrolling and watch how POPULAR this word really is! (Summary Circle)

If you try this script on whatever is YOUR content, TAG me and I'll get your some comments, engagement, shares if you follow this format EXACTLY!  

To see this script format done SEAMLESSLY in action, just follow some of the really good ones on TikTok, like these two you MUST watch:

 https://www.tiktok.com/t/ZTRt5HhSF/ and https://www.tiktok.com/t/ZTRtHyUN3/ 

#fitnessT: Do you see the question in the graphic above?  To those of you who responded to my last newsletter--and who answered my question in my stories and posts above, I'm disheartened to report that--of the FEW of gyms and companies that responded to my above question--the two answers I received are 1. "we don't have any instructors we feel are that good enough to recommend getting a wider audience as presenters at this time," and 2. "our  team of instructors is too busy". How NOT supportive of your PT and GroupEx team is that?   If you haven't fostered a team of instructors you'd proudly put in front of a bigger audience around the world, how the hell can you say that you want to drive membership and get members and increase your revenue at a facility you run and sell?  Your staff is your software of your gym, and this is your heart; I don't care about your hardware and gym equipment because in this they're basically all the same.  Staff is EVERYTHING!  I would hope that everyone has a few rockstars who stand out that we try to support and empower!